Purple Circles: Revolutionizing UX Progress Reporting

Eric Abrom
4 min readFeb 26, 2024

Learn more: https://purplecircles.co/

In the dynamic landscape of UX design projects, transparency and communication are paramount for success. Yet, often, these essential elements are lacking, leading to confusion, delays, and ultimately, compromised project outcomes. Enter Purple Circles, a groundbreaking UX progress reporting tool designed to address the specific needs and challenges faced by UX design teams. In this article, we’ll delve into the intricacies of Purple Circles, exploring its features, benefits, and potential impact on the UX design industry.

Understanding the Need: The Problem Statement

As a UX designer, keeping stakeholders informed about project progress is a constant challenge. Existing tools like Jira excel at tracking development work but fall short in providing comprehensive updates tailored to the needs of design teams. This lack of a standardized reporting method leads to inconsistency and frustration among designers and stakeholders alike. The absence of clear communication channels hampers collaboration and jeopardizes project success.

Bridging the Gap: The Why Behind Purple Circles

Purple Circles emerges as the solution to these challenges, offering a dedicated platform for transparent and structured UX progress reporting. By streamlining communication and providing a centralized hub for project updates, Purple Circles aims to enhance transparency, foster collaboration, and ultimately elevate the success rate of UX design projects.

How Might We: Defining the Objective

The objective of Purple Circles is clear: to develop a UX progress report application that facilitates regular updates and information sharing among UX designers and stakeholders. By providing clear visibility into progress, process, and delivered work, Purple Circles aims to improve transparency and communication, ultimately driving project success.

Scope and Success Criteria: Setting the Stage

The scope of Purple Circles encompasses all UX design projects within an organization. From understanding and kickoff to delivery and beyond, the platform caters to every phase of the design process. Success will be measured not only by improved transparency and communication but also by reduced confusion and delays, increased stakeholder alignment, and ultimately, improved project outcomes.

The Blueprint: Purple Circles Features and Functionality

Purple Circles offers a comprehensive suite of features designed to streamline UX progress reporting:

  1. User-Friendly Interface: Purple Circles boasts an intuitive interface, making it easy for team members to update their progress seamlessly.
  2. Phase-Based Reporting: Designers can track progress based on the distinct phases of the UX process, including Discover, Define, Design, and Deliver.
  3. Daily Journal and Task Management: A built-in journal and task feature enables designers to log daily activities and manage tasks efficiently.
  4. Automated Reporting: Purple Circles generates customizable reports, providing stakeholders with a clear overview of project progress, milestones, and deliverables.
  5. Subscription Tiers: From a free tier with limited functionality to professional plans offering advanced features like user management and AI enhancements, Purple Circles caters to diverse user needs.

Empowering User Roles: From Owners to Fans

Purple Circles introduces a structured hierarchy of user roles, ensuring effective management and access control:

  • Owner (Admin): Controls company-wide settings, including teams, projects, and reports.
  • Coach: Manages teams, projects, and reports within designated workspaces.
  • Players: Active contributors who manage teams, projects, and reports.
  • Fans: View-only access to projects and reports, promoting transparency without compromising security.

The Road Ahead: Future Enhancements and Updates

Purple Circles doesn’t stop at revolutionizing UX progress reporting; it aims to evolve continuously to meet the evolving needs of design teams. Future enhancements include features like user capacity management, project timelines, Kanban boards for project tracking, AI design feedback, and more. By staying ahead of the curve, Purple Circles ensures that designers have the tools they need to thrive in an ever-changing industry landscape.

Conclusion: A New Era of UX Progress Reporting

Purple Circles marks a significant milestone in the evolution of UX design tools. By addressing the longstanding challenges of transparency and communication, it empowers designers to focus on what they do best: creating exceptional user experiences. With its user-centric approach, robust feature set, and commitment to continuous improvement, Purple Circles is poised to become an indispensable asset for design teams worldwide. Welcome to a new era of UX progress reporting — welcome to Purple Circles.

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Eric Abrom

Product Designer & Content Creator. I love jiu-jitsu, startups, coffee, and helping others. Also the founder of Ugly Unicorns. https://linktr.ee/uglyunicorns